"Where'd you get that?" It's a question I get asked all the time when I'm out and about and someone compliments me on my outfit. Likely, the answer is Etiquette Boutique. It's one of my favorite local places to shop. How convenient that it's located at one of my company's shopping centers, Union Planters Plaza, at 2368 N. Federal Highway in Fort Lauderdale. Good for me. Bad for my wallet.
Etiquette Boutique is locally-owned by mother and son team, Nola and David Harris who have owned a string of successful boutiques in Nashville, Tennessee and Louisville, Kentucky. After researching all of South Florida for about five months, they decided Fort Lauderdale was the clear choice for their flagship of Etiquette stores opening the first boutique in early 2012. The styles inside Etiquette Boutique are hand-selected and offer a mix of both investment and trendy pieces. Filling a void in the Fort Lauderdale shopping scene, Etiquette offers savvy shoppers an alternative to malls and online shopping with affordable pieces to round out their wardrobe. With about 70 new styles arriving weekly, the selection is perpetually changing – giving fashion enthusiasts all the more reason to check back often. Etiquette only pulls about six of each style to ensure the dreaded "OMG-she's-wearing-the-same-dress" moment is avoided whenever possible.
The stylish selection and phenomenal customer service is why I enjoy shopping at boutiques plus I'd rather support the local mom and pop over the big box chains. I've made many purchases at Etiquette and previously wrote about them several times. Read about the lacy, spring dress here, the Aztec-inspired print dress here, the sparkly headbands here and the bangles here.
This is the boutique's second location in Fort Lauderdale with the first located in Harbor Shops. The grand opening event of the newest store at Union Planters Plaza is Thursday, May 1 from 7 to 10 p.m. It will include live entertainment and cocktails by Zonin Prosecco and New Amsterdam Vodka. Plus five fabulous fashion bloggers - Afroza from Chic Stylista, Alaina from Sky Style Couture Life, Anj from Styled With Poise, April from April Golightly, and Becca from Petite Fashionista - will be styling Spring & Summer looks using the boutique's clothing and accessories.
Connect with Etiquette Boutique and Union Planters Plaza below. The company I work for is redeveloping the shopping center to include an outdoor gathering space complete with greenery and water feature. You'll see it in action during Etiquette's grand opening party.