Disclosure: I was provided a gift card to attend a designer trunk show and share my shopping experience at J.R. Dunn Jewelers. As always, all opinions are my own.
Every year, it never fails. Around Black Friday, every retailer under the sun seems to be advertising their good deals. Catalogs stuffed in your mailbox, email inboxes full of sale offers and TV commercials showing off everything imaginable. All of them telling you how early you can get those deep discounts. A lot of those ads are showing the coolest new toys, the "it" tech gadget of the season and even cars (I've yet to meet anyone who got a brand new car for Christmas.)
Probably the most popular are the jewelry commercials. All of those glittering gemstones blinding us with their sparkle. All the confident men in those ads knowing just what their women would love. That is far from me. The jewelry store spots just leave me more and more confused.
When NewsyMom and I got serious about getting married, we went and looked at rings together, like I believe most couples do. But I wasn't at all sure that I would get her the ring she wanted or deserved. I told her how uncomfortable I felt, but I'm sure while we were looking she could already tell that I was out of my element. We decided we would just find the one she wanted and then I would pay it off and pick it up when I was ready to pop the question.
I'm also not the kind of guy who wears a lot of jewelry. I have a wedding ring and that is the extent of the bling I wear. I own some watches, but no longer wear them. I still have my high school ring, but it is stored away in a drawer. I had my left ear pierced a couple of times, but removed them years ago when NewsyMom and I started dating. I'm just not the flashy type.
That's why when Aileen told me we were invited to a holiday trunk show at J.R. Dunn Jewelers in Lighthouse Point, I was wondering why she needed me. She explains why here. But, I know little to nothing about jewelry. I don't even know what jewelry she likes. I don't even know what clothing she likes. Whenever she asks my opinion about something or to choose between two items, she selects the one I don't like. It's like a game of opposites. Go figure.
So while walking around the J.R. Dunn showroom and speaking with the different vendors, I did find some pieces that I thought looked nice for my bride of eight years and surprisingly even for myself like this ring by Steven Webster.
But the most important thing I learned... is that I was right all those years ago, when I let her pick her engagement ring. She is the one that is going to be wearing it every day for the rest of her life, so it needs to be something that she loves. One of the vendors even told me that she gives her husband a wish list and then he surprises her with one piece from that list.
The staff at J.R. Dunn also wanted to help guys like me out, so they wrote an article here with some tips for men to find the perfect gift. When I decide to go shopping for some new bling for my beautiful wife I will make sure to check out what she already owns to get a feel for what she likes and even bring in pictures of her jewelry box so the salesperson knows her style as well. The friendly staff at J.R. Dunn is extremely helpful with selecting pieces that are not only beautiful but also fit within your budget.
If you're looking for that perfect gift, J.R. Dunn is offering 20% off select in stock items. Use code FRIDAY through Friday, November 28 at midnight.
How do you decide what jewelry pieces to buy your significant other?