Trader Joe's is opening another location near us, this time only a few minutes away and NewsyMom is so excited! We plan to check out the Boca Raton store grand opening tomorrow (September 26) morning. We're ready to get lei'd!
I had only been to one Trader Joe's before visiting the Delray store, and my thoughts are, "So what?"
I don't see the big deal. It is just another grocery store. Sure they have some products that are good, like the chocolate croissants - DELICIOUS! But they also have some items that aren't quite as memorable.
NewsyMom also says the prices are very reasonable, but I say just wait until the newness wears off and the prices will go back to normal. Don't get me wrong, the prices did seem to be a great deal, but I think it is a ploy. It seems like a good supermarket tactic to mark the prices down on the grand opening day because a lot of new shoppers may come to check you out. Then, you go back because the prices are low and that's when they get you with the real, more expensive prices. Find out below if what I'm talking about is true of Trader Joe's.
In my experience, it is just another grocery store and I don't see why I need to go back on a regular basis. I'm sure NewsyMom will have a rebuttal.
I completely disagree with NewsyDad. This is the same guy who thought Walt Disney World was just another amusement park (read about his first visit at the age of 46 here). Boy, was he wrong about that, right? I feel the same way about this.
I really enjoy shopping at Trader Joe's for their unique products - like my love affair with cookie butter here. And if you read this post about a cafe in Aventura that has croissants shipped directly from France, you know how much I love chocolate croissants. Yes, the ones at Trader Joe's are AH-MAZING! Just as if you bought them from a bakery or the Aventura cafe... my tummy is rumbling.
We have to confess, we haven't been back to Trader Joe's in Delray since the grand opening. It's just so hard to travel outside our "bubble" during our time off. We both drive a lot for work, so when we're not working we tend to stay within a few miles of our house. Thus, the excitement for the Boca Raton store!
The 12,500 square foot store is located at 855 S. Federal Highway near Federal Highway and Camino Real. We're told from Trader Joe's that this particular store will feature festive décor, mixing traditional Trader Joe’s cedar-covered walls and Hawaiian-inspired elements with a local flare, including art that celebrates the neighborhood. Throughout the grocery store, there are several colorful hand-painted murals that pay homage to Mizner Park, Old Town Hall, Boca Raton Resort & Club, Boca Raton Beach and more. Can't wait to see it in person tomorrow.
Newsy Parents asked Trader Joe's for details on the Boca Raton grand opening. They sent us a press release will all kinds of TJ facts. We wanted to share them with you. They also answer NewsyDad's question on whether the low prices are only for grand opening events. See below taken almost verbatim from the release.
Trader Joe’s is truly a grocery store unlike any other. Trader Joe’s is a “store of stories,” meaning that every item in the store has its own virtues – high quality ingredients, great flavor, or simply an extraordinary price – and many items often feature all of those qualities. Another significant point of difference is that all of Trader Joe’s prices are everyday prices. Trader Joe’s doesn’t have “sales” for a few days only to hike the prices back up again. Trader Joe’s prices change only when costs change— there are no fancy promotions, discount cards, or couponing wars.
Now, I can tell NewsyDad he was wrong. No, that's mean. I'll just send him the press release instead so Trader Joe's can tell him he's wrong. That's better, right?
Do you know what the "Trader" in Trader Joe’s stands for? In the release, the company says it refers to the way the company blazed a distinct trail through the grocery industry, searching the world for great values and distinctive products. Trader Joe's carries an extensive array of domestic and imported foods and beverages, including artisan breads, Arabica bean coffees, international frozen entrées, 100% juices, fresh crop nuts, deli items, vitamins, and more, as well as the basics, like milk and eggs – all at honest, low prices.
So how does Trader Joe's offer unique groceries at prices everyone can afford? By offering more than 3,000 items under the Trader Joe’s private label, which includes Trader José's salsas, Trader Ming’s fried rice, and Trader Giotto’s marinara sauces in addition to so many other specially purchased items.
Also, Trader Joe’s buys differently than other grocers – they purchase from manufacturers, not through distributors. They’ll take a brand name product, take out the preservatives and artificial colors and ingredients, and put it under their Trader Joe’s label to sell it at a real discount.
If you live near the Boca store, Trader Joe's says you can expect to receive a copy of their “Fearless Flyer” in the mail after the store opens. The Fearless Flyer has been described as a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company buyers believe are worthy of your customer interest, from comfort foods to items that are organic or boast other special attributes. I wonder if we live close enough to receive a Fearless Flyer. Guess we'll find out after the store opens.
Speaking of opening, here are the details for tomorrow's grand event. It begins with a ceremonial lei-cutting at 8 a.m. with Boca Raton Mayor Susan Haynie and Trader Joe's company officials. The celebration will continue throughout the day with a balloon artist for the kids, food demonstrations, giveaways, and more. But unlike the Delray grand opening, they will not have live music. Apparently, the performer was too loud for customers so the Boca store decided against it. I thought the music was festive and reminded me of our honeymoon in Jamaica, but NewsyDad agrees that it was too loud. Video from the Delray grand opening below. What do you think?
If you can't make the grand opening, the store - like all their stores - will be open from 8 a.m. until 9 p.m. everyday.
If you live in South Florida, we wanted to highlight other future Trader Joe's openings:
- Pembroke Pines - October 10
- Fort Lauderdale - Coming Soon
As we announced on our social media networks about three months ago, Trader Joe's plans to open in the former Toys 'R' Us location in Fort Lauderdale. But no official word on when that store will open. Be sure to subscribe to our social channels because that's how we'll make the announcement. We have buttons linking you to our networks above and below this article.
So what do you think about Trader Joe's products and prices? Are they what drive you to shop at this grocery store?